 Smet Clothing
Christian Audigier was called the "king of jeans" by Sportswear International magazine for his creative design work, elaborate parties, and his unprecedented denim museum in Paris, which paid homage to some of his favorite stars including Elvis Presley and Steve McQueen. He worked with Levi's, Fiorucci, Diesel, Bisou Bisou, American Eagle Outfitters, Naf Naf, Kookai, Liberto, Lee, and most recently Von Dutch. It has been an American rock-and-roll journey for this brand building powerhouse and now at age 45, Audigier is known the world over as an undeniable fashion designer, lifestyle brand visionaire, and celebrity.
In January 2005, Audigier rose like a phoenix from the ashes when he decided to publicly announce that he had parted ways with Von Dutch on national TV in France, only to promote the launch of his newest clothing line, Ed Hardy. Inspired by the youth of America, fashion, Hollywood stardom, and motorcycle and tattoo culture, it is no surprise that Audigier was motivated by the artwork of Ed Hardy, the "godfather of tattoo", then purchased the rights to his artwork in order to bring tattoo culture into the world of fashion. |
